Cognition Blueprint — A trading name of Academic Methods Limited
Issued by: Academic Methods Limited (trading as Cognition Blueprint)
Registered Address: 37a Gynn Lane, Honley, West Yorkshire, HD9 6LF
Last Updated: July 2026
This Privacy Policy explains how Academic Methods Limited (trading as Cognition Blueprint, ‘we’, ‘us’, ‘our’) collects, uses, and protects your personal data when you visit our website, purchase our products, or use our services. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Academic Methods Limited is a private limited company registered in England and Wales, trading as Cognition Blueprint. We are the data controller responsible for your personal data.
Registered Address: 37a Gynn Lane, Honley, West Yorkshire, HD9 6LF
Contact: legal@cognitionblueprint.com
2. What Personal Data We Collect
We collect the following categories of personal data:
- Account & Order Data — name, email address, billing address, and order history when you register an account or purchase a course, book, or toolkit.
- Payment Data — payment card details are collected and processed directly by our payment processor, Stripe. We do not store your full card details on our servers.
- Course & Progress Data — lesson completion, quiz results, and workbook responses when you use our online courses and interactive tools.
- AI Tool Inputs — text you submit to our AI-powered workbook panels and tutor features. See our AI Disclosure for full detail on how this data is handled.
- Communications — messages you send us via our contact form, email, or customer support channels.
- Technical & Usage Data — IP address, browser type, device information, and pages visited, collected via cookies and analytics tools. See our Cookies Policy for full detail.
- Marketing Preferences — your email address and consent status if you opt in to receive marketing communications.
3. How We Use Your Data
We use your personal data to:
- Create and manage your account
- Process orders and payments, and deliver the courses, books, and toolkits you purchase
- Provide access to purchased interactive tools and track your unlocked content
- Generate AI-powered feedback within our courses and workbook tools
- Respond to customer support enquiries
- Send you service-related communications (e.g. order confirmations, password resets)
- Send marketing communications where you have opted in, and let you unsubscribe at any time
- Improve our website and products through aggregated, anonymised analytics
- Comply with our legal and tax obligations
4. Legal Basis for Processing
We rely on the following legal bases under UK GDPR:
- Contract — to process your order and provide the products/services you purchase
- Legitimate Interests — to operate, secure, and improve our website and business
- Consent — for marketing communications and non-essential cookies (see our Cookies Policy)
- Legal Obligation — to meet tax, accounting, and regulatory requirements
5. Who We Share Your Data With
We share personal data with the following categories of third party, each acting under their own privacy obligations:
- Stripe — for payment processing (stripe.com/gb/privacy)
- Anthropic, PBC — for AI-powered course tools (Claude API); see our AI Disclosure for detail on what is and isn’t shared
- Google Analytics — for website traffic and usage analysis
- Meta (Facebook Pixel) — for advertising and retargeting, where you have consented
- Google Ads — for conversion tracking, where you have consented
- Our email delivery provider — to send transactional and marketing emails
- Our web hosting provider — to store and serve website and account data
We do not sell your personal data to third parties.
6. International Data Transfers
Some of the third parties listed above (including Anthropic and Google) are based outside the UK, including in the United States. Where we transfer personal data internationally, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent mechanisms recognised under UK GDPR.
7. How Long We Keep Your Data
- Order and payment records: retained for as long as required by UK tax law (typically 6 years)
- Account data: retained for as long as your account remains active, plus a reasonable period afterward
- AI tool inputs: not retained beyond your active session, as set out in our AI Disclosure
- Marketing data: retained until you unsubscribe or withdraw consent
8. Cookies
Our website uses cookies and similar technologies. Full detail on what we use, why, and how to manage your preferences is set out in our Cookies Policy.
9. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure of your data (‘right to be forgotten’)
- Restrict or object to certain processing
- Request a portable copy of your data
- Withdraw consent at any time, where processing is based on consent
To exercise any of these rights, contact us at legal@cognitionblueprint.com. We will respond within one month, as required by law.
10. Children’s Privacy
Our products and services are intended for adults (18+), or those with parental/guardian consent, as set out in our Terms & Conditions. We do not knowingly collect personal data from children.
11. Data Security
We use appropriate technical and organisational measures, including encrypted payment processing and secure hosting, to protect your personal data against unauthorised access, loss, or misuse.
12. How to Complain
If you have concerns about how we handle your personal data, please contact us first at legal@cognitionblueprint.com so we can try to resolve the issue. You also have the right to lodge a complaint with the UK’s data protection regulator:
Information Commissioner’s Office (ICO)
ico.org.uk | 0303 123 1113
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or the law. The date at the top of this page shows when it was last updated.
14. Contact Us
Academic Methods Limited (trading as Cognition Blueprint)
37a Gynn Lane, Honley, West Yorkshire, HD9 6LF
Email: legal@cognitionblueprint.com
Website: https://cognitionblueprint.com
